Recently we wrote about the Website Grader challenge thrown down by one of our marketing savvy clients: take a brand new website and get a Website Grader score of 90.
And while many people get their site graded, most don’t know what to do next.
So here are 5 specific strategies you can implement today to improve your Website Grader score – and ultimately drive more traffic and business to your website.
Fixing simple on-page SEO factors such as trimming your metadata tags and aligning your keywords to your content can bump up a failing site and move it from a score of say 54 to 80.
Registering your domain name for more than a year is another easy way go to the head of the class.
To really drive improvements in your WG score, you need to increase web traffic. This is often the biggest SEO challenge for a new site.
There are some great articles out there on how to drive traffic – check out Copyblogger’s guide to some of the best for ideas.
Link love is good for SEO, and what’s good for SEO is good for Website Grader.
Lots of inbound links build the authority of your site and will help bring your score up there with the big boys. To get the links, you need quality content that’s useful to people.
Which leads us to tip #4…
It’s no secret that blogs are great for helping to boost your SEO rankings. They’ll also help your WG score.
As HubSpot notes in their blog, blogging is the quickest way to generate lots of keyword dense, well-optimized pages for a website. And people are more likely to link to an interesting blog post than say your ‘company overview’ page. This creates link love.
Some of the best WG scores go to websites that are in the top 0.01% of blogs tracked by Technorati. To get your WG score up there – and get more people to your site – you need to blog and (RSS) feed to get the links growing.
Last but not least, support your SEO efforts with Social Media Marketing (SMM) to build links, increase your sites visibility, and boost your WG score.
Social media sites like Digg, Mixx, Del.icio.us; social networking sites like LinkedIn and Facebook; forums; blog communities – they can all help you build links just by using them while also getting your content out there for other people to discover and link to.
This is Primal Speak, a blog by Primal Media about web design, SEO, Drupal CMS and marketing trends.
Comments
Add a comment