A New Look for RiverRun Bookstore

Primal Media has launched a new website for RiverRun Bookstore, an independent bookstore located in the heart of downtown Portsmouth, NH.

For years, RiverRun had a minimal online presence, encouraging customers to come into their independent New Hampshire book store and meet them face to face. But with a growing events calendar and requests from customers for more ways to interact, it was time for a redesign.

Feature-Rich CMS Website

We created a clean, professional look that showcases events and enables customers to order books online.

A powerful Drupal content management system makes it easy for staff to update the site, add book recomendations, post events, blog and share photos.

"Our new site is awesome!"

"After years of looking for the right way to have a meaningful presence in the virtual world, we finally found the answer in our own back yard—literally," raves RiverRun owner and manager Tom Holbrook.

"We picked Primal Media [of Portsmouth, NH] because we wanted a fast-loading website with a very, very easy back end," he goes on to explain.

"We wanted maximum flexibility, but needed updating to be easy because we will be changing and adding to the site constantly. We got all that and more – our new site is awesome!"

"Primal Media gave us a creative, gorgeous website that's crisp, easy to navigate, and offers customers a taste of the store when they can't be here," adds Michelle Filgate, the event coordinator at RiverRun Bookstore.

Instant SEO Results

In addition to a great design and smooth updates, Primal Media also optimized the NH website for the search engines.

Our advanced SEO features helped bring the Portsmouth, NH bookstore into the top 3 Google results for many of their keywords – within hours of launching.

The site also ranks in the top 86% of websites for marketing effectiveness according to Website Grader.