PORTSMOUTH, New Hampshire (May 9, 2006)– Primal Media picked up top honors in the 2006 Interactive Media Awards, winning Best in Class for Healthcare.

The Interactive Media Awards recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement.

Primal Media was rewarded for its work on The Edgewood Centre website redesign, which has earned glowing praise from visitors and judges alike for showcasing the warmth and quality care of the private, family-owned nursing home.

The judging criteria included design, usability, innovation in technical features, standards compliance and content. Primal Media was awarded top honors, an achievement only a fraction of sites in the IMA competition earn.

“It’s an honor to have our work recognized by The Interactive Media Awards,” says Cheri Haley, Creative Director of Primal Media. "We strive to create visually compelling, effective websites that communicate and enhance our client's message. This is fantastic recognition that we’re achieving that goal.”

About The Interactive Media Awards: The Interactive Media Awards recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement.

For more information, please visit www.interactivemediaawards.com.

About The Edgewood Centre: The Edgewood Centre of Porstmouth, NH provides responsive, innovative residential, Alzheimer's/dementia and rehabilitative care services for people of all ages in a warm and caring environment.

For more information, please call (603) 436-0099 or visit the redesigned Edgewood website at www.edgewoodcentre.com.

About Primal Media: Primal Media is an award-winning website design studio located in Portsmouth, NH that designs and builds visually compelling, effective websites for bottom-line business results.

For more information, please call (603) 436-1072.