PORTSMOUTH, New Hampshire (September 26, 2006)– Amesbury, Massachusetts based boating products retailer Captn. Jack's has chosen Primal Media to help redesign their identity and e-commerce web site.

Working with Captn. Jacks, we'll create a more effective online store that will bring hard-core boaters and cruisers alike to the Captn. Jack's lifestyle.

Look for the site to launch early next year.

About Captn. Jack's: Captn. Jack's is the world's premiere source for high-tech boating products. For the past 19 years the experts at Captn. Jack's have brought boaters products that represent the very best in quality, innovation, and value.

For more information, please visit www.capjack.com.

About Primal Media: Primal Media is an award-winning web site design studio located in Portsmouth, NH that designs and builds visually compelling, effective web sites for bottom-line business results.

For more information, please call (603) 436-1072.