BeyondTrustPortsmouth, NH

BeyondTrust Corporation is the leading developer of enterprise Least Privilege Management software that enables enterprises to move beyond the need to trust users with excess privileges or administrator passwords.

In 2006, BeyondTrust was spun out of DesktopStandard, a previous client of ours that was bought by Microsoft. BeyondTrust asked us for help creating a brand identity, marketing materials, and corporate website to position the new company as the pioneer of Least Privilege Management solutions.

Working with BeyondTrust, we created a clean visual identity for the company based on the concept of enterprise security. Designed to be corporate yet approachable, the final site features strategically placed quotes, recent awards, and a rotating flash element with customer logos (like the US Army, Verizon, and Liberty Mututal) to establish credibility and build trust.

The strategy paid off. With our help, BeyondTrust was able to create a strong brand and to triple their growth in one year. In 2007 BeyondTrust was named a named a "Hot Company" by Info Security Products Guide.