LongbowPortsmouth, NH

Longbow is an innovative web based direct marketing system that lets marketers quickly and easily predict future buying behaviors of their customers.

We were chosen by the parent company, Loyalty Builders, to create a dynamic, expandable site to launch Longbow. Part of our challenge was to introduce the concept of "mathematical marketing" to marketers, explain how the SaaS application worked, and promote it's benefits.

Working with Loyalty Builders, we created a clean, contemporary look, using colorful icons to explain how Longbow works. Flash was used to highlight the many customers already using Longbow, including Microsoft and Linden Lab as well as smaller companies like candy manufacturer Harbor Sweets. A custom marketing blog replaced an off-site Blogger version, bringing additional control over brand messaging.

Built on the Drupal content management application platform, Loyalty Builder's team is able to easily update and expand the website, posting blog articles and adding in-depth support information directly to the site. Advanced search engine optimization (SEO) tools allow the company the control keywords, meta tags, descriptions, and URL's for every page, supporting the companies online marketing efforts.

The website was delivered on time and on budget for the product launch and has emerged as an early success.