Whole Grains CouncilBoston, MA

The Whole Grains Council is a non-profit consumer advocacy group that promotes whole grains as part of a healthy diet. The organization has achieved great success with its eye-catching black and gold Whole Grain Stamp, which serves as a quick and easy way for shoppers to identify healthy whole grain products.

Used by companies like General Mills, Kashi, Quaker Oats and Nestlé, the stamp has been endorsed by Oprah and was named “Packaging Innovation of the Year” in 2006.

The Whole Grains Council came to us for help redesigning their outdated website and migrating their extensive site into a content management system to make updates easier.

Working with the distinctive black and gold stamp design, we created a user-friendly space where consumers, educators, food service professionals and food companies could go to get involved in the whole grains movement.

Developed in Drupal, the site features in-depth information about whole grains, as well as recipes and a product finder to help consumers find products with whole grains. A members-only section allows members to download stamp graphics for use on products and submit their products for review and inclusion on The Whole Grains Council website.

Workflows were setup to help the Whole Grains staff manage the membership and product approval process, and we integrated CiviCRM for organizational CRM support.

The redesigned site received great reviews from consumers and members and has been featured in numerous design showcases.